Word Waterfall | The American Writers Museum


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Word Waterfall was commissioned by the American Writers Museum in Chicago. The exhibit is a permanent, large-scale word-based installation described by the AWM as “a contemplative and meditative experience."

Our creative team was brought on by Northern Light Productions and Amaze Design to direct the conceptual design, prototyping, and to serve as technology consultants. We proposed the concept of projecting motion graphics onto a template of letter-imprinted vinyl backboard, simulating a high-contrast cascade of phrases and words. To test the functionality, our team fabricated over 10 mockups with varying execution techniques. To test the experience and the final animations, our team then constructed a full scale mock-up in our studio in Somerville.

The installation was then recreated in its permanent home at the American Writers Museum in Chicago.

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