OVATION

To kick-off the concepting phase for an Interactive Art Wall for Royal Caribbean's Ovation of the Seas cruise ship, our team conducted a creative workshop in London that would inform the shape and content of this unique interactive experience.

The horizontal motion of the flow of traffic through this primary corridor of the ship's main atrium became the  main focus for the design of the digital canvas. The end result was an 8’ x 20’ digital art wall consisting of eight asymmetrically staggered LCD displays surrounded by frosted glass panels, backlit by LEDs.  

The animated content was inspired by rich symbolism particular to the cultures in the geographic areas where the ship would eventually transverse. The ship, destined for China in the summer months and Australia in the winter months, featured content of cherry blossoms floating in water, sea anemones from the Great Barrier Reef, and dot patterns inspired by traditional Aboriginal art.

An infrared camera, located on the opposite wall, tracks the movements of each passerby while interactive programming translates motion into a visual effect. As viewers interact with the wall, their movement changes the artwork. With a single gesture, flowers bloom, particles disperse, colors  by revealing new layers. As content spreads like pools of paint off the high resolution LCD display screens and the lower resolution LED areas of the canvas, content is sharpened and softened respectively. The experience invites the viewer to virtually “paint” with their own gestures and explore the endless variations they can create.