MASS GENERAL CAPITAL CAMPAIGN EVENT

Mass General Hospital was looking for a creative way to tell an important story. They came to us with a long history of accomplishments, as well as contemporary projects all across the world, but with no clear plan for how to convey these details in a compelling way. Our challenge was to design an experience that would be not only playful and engaging, but informative. This goal was part of their newest fundraising campaign: the Mass General Capital Campaign. 

Through Rafanelli Events, we worked directly with the MGH team to design a series of interactive content stories that participants could interact with via a touch screen table top. 

These interactive tables feature different stories in four different scenes: a historic timeline, a global and local map, a magazine, and a quiz. Each of these different scenes was able to tell a unique story based on its functionality. The historic timeline was a scrollable timeline where the user was able to click on different dates, dating back to 1810, to learn more about the history of MGH. The map featured both a global map, as well as a local map of Boston and Massachusetts. Viewers were able to select different hotspots around the world to learn more about the programs and major accomplishments all across MGHs reach. The magazine featured beautiful imagery that told many of the stories that were close to home for the MGH family. The quiz was a gamification of content in the MGH archive that was both educational and fun.

Each of these different scenes were specifically designed for touch interactive tables, which gave us the challenge of designing for a whole new platform. Our team wanted to take into account the existing touch functionality that we all use in our daily lives, so that these tables would be naturally intuitive to use. The functionality was crafted with simplicity and elegance – a way to tell this story effectively, but also in a way that would be accessible to all people. For each table, we designed all of the graphics from the ground up, using the assets that the MGH team had provided us. These graphics matched not only with the theme of the event, but also were comprehensive across the scenes to create one, in depth story.